Performance Marketing
Paid media, CPA reduction, conversion growth and ROI-focused campaign scaling.
Digital Growth Portfolio
Digital Growth
Deloitte
Performance Marketing
MarTech
AI Generalist
Turning customer journeys into measurable growth systems.
I am Deepak Kumar Srivastava, a digital growth, performance marketing, MarTech and customer engagement professional with 15+ years across ecommerce, apps, analytics, retention and AI-led campaign automation.
15+ yrsDigital and ecommerce experience
DeloitteDigital Growth, 2025 to present
8+ yrsStarQuik growth at TATA Trent
AI + CRMAutomation and retention focus
Capabilities
More capability signals
A clear view of the work visitors should understand first: growth channels, lifecycle systems, MarTech, ecommerce and AI-assisted execution.
App Growth
Downloads, engagement, lifecycle journeys, funnel improvement and retention programs.
MarTech
CleverTap, MoEngage, WebEngage, Netcore, AppsFlyer, Adjust, Adobe Experience, PX Nudge, GA4, GTM, dashboards and customer analytics.
Ecommerce
Product creation, category growth, landing pages, merchandising and conversion optimization.
Customer Engagement
CRM, lifecycle communication, segmentation, customer journeys, loyalty and retention strategy.
AI in Marketing
Campaign ideation, sharper copy, segmentation support, reporting workflows and AI assistant systems.
Growth System
A connected operating model from media to retention.
The page now shows how the pieces connect, so visitors can quickly understand both strategy and execution depth.
Audience + Market Research
>
Media Planning + Performance
Landing Pages + App Funnels
>
CRM + Lifecycle Automation
Analytics + Attribution
>
Optimization + Scale
Tools and platforms
Grouped as a visual stack instead of buried in paragraphs.
CleverTap
MoEngage
WebEngage
Netcore
AppsFlyer
Adjust
Adobe Experience
PX Nudge
GA4
GTM
SEO / SEM / SMO
CRM
Impact Highlights
Proof points visitors can scan fast.
Big numbers are separated from long copy, making credibility easier to understand on mobile and desktop.
1000%
Traffic Growth
Increased app and website traffic significantly.
40%
Retention Uplift
Improved app retention through growth strategy.
50%
Cost Reduction
Reduced app download cost benchmark.
300%
Brand Visibility
Scaled StarQuik brand visibility.
21
Segments Built
Frequency, recency and spend-based segmentation.
2018
Best Manager
Recognized by Trent Group.
Career Timeline
From SEO foundations to enterprise Digital Growth leadership.
A simplified timeline helps recruiters, clients and AI tools understand the career arc quickly.
Deloitte
Digital Growth across marketing, MarTech, product and retention.
TATA Trent / StarQuik
Digital marketing, ecommerce growth, analytics and performance scale.
TravelKhana
Traffic, app downloads, conversion growth and digital channel performance.
SEO and Digital
SEO, PPC, social media, link building and client growth campaigns.
Quick Answers
For visitors, search engines and AI tools.
Short answers keep the page useful without forcing visitors to read every section.
Who am I?
Digital Growth at Deloitte with 15+ years across digital marketing, performance, ecommerce, app growth and MarTech.
What do I specialize in?
Digital Growth, performance marketing, MarTech, app growth, customer retention, product management and analytics.
How do I use AI?
AI use cases in marketing, campaign automation, customer segmentation, predictive targeting and daily task AI agents.
Digital Marketing
Digital Growth
Performance Marketing
MarTech
AI Generalist
App Marketing
Ecommerce
Customer Retention
Analytics
Product Management